If you will remember, Starbucks sponsored a crossword contest in conjunction with the New York Times in 2006, which featured six weekly puzzles distributed through the coffee chain (all very well crafted by Patrick Berry), plus a tiebreaker puzzle with the all-too obvious answer "Starbuck". The winner of that puzzle likely called in with a lucky guess not a minute after the phone lines open. Trip Payne, among others, was up in arms. There were also runner up prizes, likely also going to guessers.
Now comes word that one of those runners-up, who won one of the extremely rare Crossword gift cards valued at $500 (the grand prize was an approximately $73,000 gift card, representative of one cup of coffee a day for life), has auctioned off his card on eBay for over $10,000. Apparently, there were only six of these cards made, making them the rarest gift cards of all time and are highly sought after by cartodorologists, or gift card collectors.